CATEGORY

Project Blossom

Category
Advertising, Collaborative, UX Design, Web
About This Project

Client: Nestlé Purina Checkmark

About/Synopsis: This Nestlé Purina Petcare project was a versatile campaign with The Nature Conservancy™ that brings awareness to pollinators (bees, butterflies, hummingbirds) and their impacts on the ingredients used within the Beyond® line of pet food.

 

Issue: Re-establish the current consumer’s level of brand trust while attracting new consumers.

 

Solution: Campaign informing the consumer of product benefits and raising money for an altruistic cause.

 

Method:

 • Built print and digital ads with QR codes to drive customers to web and mobile components

 • Worked to prototype web and mobile layouts to present the campaign and initiatives

 • Helped to plan and brand event section for the beginning of April 2020

 

Additional campaign information is present on their initiative site.