Project Blossom
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Category
Advertising, Collaborative, UX Design, WebAbout This Project
Client: Nestlé Purina Checkmark
About/Synopsis: This Nestlé Purina Petcare project was a versatile campaign with The Nature Conservancy™ that brings awareness to pollinators (bees, butterflies, hummingbirds) and their impacts on the ingredients used within the Beyond® line of pet food.
Issue: Re-establish the current consumer’s level of brand trust while attracting new consumers.
Solution: Campaign informing the consumer of product benefits and raising money for an altruistic cause.
Method:
• Built print and digital ads with QR codes to drive customers to web and mobile components
• Worked to prototype web and mobile layouts to present the campaign and initiatives
• Helped to plan and brand event section for the beginning of April 2020
Additional campaign information is present on their initiative site.