Project Blossom

Client: Nestlé Purina Checkmark

About/Synopsis: This Nestlé Purina Petcare project was a versatile campaign with The Nature Conservancy™ that brings awareness to pollinators (bees, butterflies, hummingbirds) and their impacts on the ingredients used within the Beyond® line of pet food.

Objective: Rebuild the existing consumers’ brand trust while attracting new purchasers.

Solution: A multifaceted campaign educating consumers about product benefits while supporting a charitable cause.

Method: Collaborating with The Nature Conservancy™, the campaign will raise awareness about the significance of pollinators (such as bees, butterflies, and hummingbirds) and their impact on the ingredients used in the Beyond® line of pet food.

 • Development of print and digital ads incorporating QR codes to direct customers to web and mobile components.

 • Creation of web and mobile layouts that effectively present the campaign and its initiatives.

 • Strategic planning and branding of an event scheduled for the beginning of April 2020.

Additional campaign information is present on their initiative site.