Corporate Design – Coca-Cola

Client: The Coca-Cola Company and Subsidiaries

Coca-Cola (Advertising & Internal): Here I worked using a mix of existing brand assets and photo-editing techniques to create imagery for product line advertising.

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Coca-Cola (eNewsletter): Here we created HTML/table-based emails for use within Coca-Cola’s intranet that kept their clients and workers informed and up to date.

Objective: Improve communication and information dissemination to Coca-Cola marketing regarding upcoming initiatives.

Solution: Implementation of an Email newsletter exclusively targeted at the relevant sections of Coca-Cola’s workforce.

Method: To achieve this, a standards-compliant HTML template was developed for use in Salesforce ExactTarget, ensuring compatibility and bounce rate testing. The data collected from these efforts was relayed back to project management.

 • Creation and thorough testing of reusable templates to ensure consistent and visually appealing content delivery.

 • Collaborating to sketch, prototype, and build layouts that effectively present the newsletter information and data.

 • Collaboration with IT and other teams to initiate and complete the development process, starting from March 2017.