Client: The Coca-Cola Company and Subsidiaries
Coca-Cola (Advertising & Internal): Here I worked using a mix of pre-existing brand assets and photo-editing techniques to create imagery for product line advertising.
Coca-Cola (Email & Web): Here we created HTML/table-based emails for use within Coca-Cola’s intranet that kept their clients and workers informed and up to date.
Issue: Build upon informing Coca-Cola marketing channels of upcoming initiatives and new products.
Solution: Create an Email newsletter targeted at this section of Coca-Cola’s workforce.
Method: Build a standards-compliant HTML template for use in Salesforce ExactTarget allowing us to ensure compatibility and test the bounce rates. Gather this data and relay it back to project management.
• Built and thoroughly tested re-usable templates for consistent visual content delivery
• Worked to sketch, prototype, and built layouts to present the newsletter information
• Worked alongside IT and other Creative to build this, starting March 2017